Bond Business School Rebrands For A New Era

bond business school 696x325After years of being recognised as one of Australia’s leading business schools, Bond University‘s Faculty of Business has relaunched as ‘Bond Business School’.

“This change to become the Bond Business School acknowledges that we put as much focus on the ‘business’ as we do on the ‘school’,” Bond Business School Executive Dean, Professor Mark Hirst said.

“We’ve created a uniquely immersive learning environment where entrepreneurs and senior executives come into the classroom to work with students on real case studies and business challenges.

“The learning experience then goes out to the workplace where internships and capstone projects are recognised as subject units that count towards a student’s degree.”

To help capture every undergraduate student’s entrepreneurial and intrapreneurial flair, the School will introduce the new Business Model Generation and Business Model Execution subjects from January 2016.

“Bond is uniquely placed to create a new synergy between business education and business practice due to our small-class environment,” Professor Hirst said.

“There is a big difference between being in a class of 25 and being in a class of 500 as you would be at larger universities.

“Bond’s low student-to-staff ratio, combined with our global connections with business leaders, government authorities, alumni and advisors means that we can create internship and project placement opportunities for all our students.

“It also allows our professors to work individually with each student; helping them to discover their particular strengths and interests, guiding them towards relevant career opportunities and mentoring them through every stage of establishing their own enterprise.

“As a result, Bond Business School graduates will be fully prepared to expect the unexpected, to derive value from every challenge and to succeed in the ever-changing corporate landscape.”

According to the School, the renaming has cemented Bond Business’ recent success in gaining accreditation by the EFMD Quality Improvement System (EQUIS).

Less than 2% of the world’s 13,000 business schools are EQUIS accredited with Bond Business School being amongst only the eight in Australia to have dual EQUIS and AACSB (Association to Advance Collegiate Schools of Business) accreditation.

“The EQUIS approval process put us under the microscope with an in-depth review of the School, strategy, programs, research, community outreach and global competitive positioning conducted by a panel of international experts,” Professor Hirst said.

“Our success in meeting their exacting criteria certifies Bond Business as a world class, international business school whose program is driven by an intimate connection with the business community to provide a transformational experience for its students.”

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Ben Ready founded MBA News in 2014 and is the Managing Editor. He is a former business and finance journalist with Australian Associated Press (AAP) and Dow Jones Newswires in London. Ben completed his MBA in 2012 and was awarded the QUT GMAA Entrepreneurship Prize. He is also the founder and Managing Director of RGC Media & Mktng (rgcmm.com.au).