Seeking Light in Adelaide

The University of Adelaide has launched a  major new advertising campaign underpinning its future directions outlined in a new Strategic Plan.

Drawing on the theme of light and the search for new knowledge, the Seek Light campaign reflects a new era for the University with an emphasis on a unique student experience centred on small-group learning and a research agenda committed to tackling global challenges.

The concept of light is synonymous with the University through its motto Sub Cruce Lumen (meaning Light under the [Southern] Cross) which is explored throughout the campaign creative.

Over the coming months, the campaign will feature across a range of channels including cinema, television, outdoor, press and digital media in addition to the University’s own website and campuses.

Created by local South Australian agency NATION, the Seek light campaign is designed to promote brand awareness and enhance the University’s strong reputation in the community.

The initial campaign, with the theme “search for new knowledge”, will be followed by further campaigns focusing on the University’s distinctive education proposition.

The campaign involved many staff and students from the University of Adelaide including composer Chris Larkin, Master of Music (Composition) student who wrote the original score for the television commercial which was performed by musicians from the Elder Conservatorium of Music.

Visit the Seek light website for more information.

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Ben Ready founded MBA News in 2014 and is the Managing Editor. He is a former business and finance journalist with Australian Associated Press (AAP) and Dow Jones Newswires in London. Ben completed his MBA in 2012 and was awarded the QUT GMAA Entrepreneurship Prize. He is also the founder and Managing Director of RGC Media & Mktng (rgcmm.com.au).