Why ‘Soft Skills’ Are Vital In Business Education

In the next ten years, soft-skill intensive occupations are expected to account for 63% of all jobs in Australia.

Encompassing leadership, communication, social or emotional intelligence competencies, strong soft skills are essential for managing complex workplace situations and building high performance teams. With the increasing rate of change, now more than ever is the time to provide people help to refine and master these skills.

Recognising this need for soft skill development and the importance it will play in the future success of MBA students, AIM Business School created the MBA+.

As well as being one of Australia’s most affordable MBA’s, this on-campus or online program is specifically designed to ensure all current and future students have the support they need to truly succeed in today’s fast paced business environment. 

Everyone enrolling into the MBA+ receives an exclusive Gold Card. This Gold Card gives students access to a growing library of more than 70 professional development short courses. Ensuring that together with earning an MBA from a leading Australian educator, they can build the confidence and get support to keep growing and achieving career goals long past the date of graduation.  

AIM Business School CEO Ben Foote was interviewed recently on Sky News business programme “The Ladder” to discuss the lack of soft skills among Australian employees and why it’s crucial for employers to consider the importance of soft skills in their future.

Ben Ready
Ben Ready founded MBA News in 2014 and is the Managing Editor. He is a former business and finance journalist with Australian Associated Press (AAP) and Dow Jones Newswires in London. Ben completed his MBA in 2012 and was awarded the QUT GMAA Entrepreneurship Prize. He is also the founder and Managing Director of RGC Media & Mktng (rgcmm.com.au).