University of Newcastle MBA/Master of Marketing Course Overview

The University of Newcastle MBA/Master of Marketing is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, organisational behaviour, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today’s managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through and understanding of organisational behaviour, information systems and organisational change and development.

The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

Outstanding business leadership meets you when you graduate with the University of Newcastle MBA/Master of Marketing. The program is designed to challenge you and build your capacity for business excellence. It attunes you to a higher understanding of business management decision making, marketing, organisational behaviour, accounting and finance processes, strategic management and the international business arena.

University of Newcastle MBA Course Structure

University of Newcastle MBA/Master of Marketing students are required to complete 160 units (sixteen courses) of courses comprising all of the core courses (130 units) and 30 units of directed courses.

Accreditation

The University of Newcastles Business School has received international acclaim for its programs through accreditation with the Association to Advance Collegiate Schools of Business (AACSB).

Entry Requirements

There are two pathways into the Master of Business Administration.

Direct entry into the Masters Program (120 units) will be available to applicants who have:

• 4 year Bachelors (Honours) Degree, or
• 3 year Bachelors Degree in a related field such as accounting, business, commerce, economics, finance, human resource management, industrial relations, management, marketing, or
• 3 year Bachelors Degree not in a related field + 1 year relevant organisational experience, or
• At least 7 years relevant organisational experience, including 2 years in a management position.

Students seeking RPL must apply to the Program Convenor for recognition of relevant RPL. RPL applications will be considered on a case-by-case basis.

The alternate pathway is through the Graduate Certificate (40 units), available for applicants who have:

• 3 year Bachelors Degree not in a related field; or
• 3 year Diploma in a related field such as accounting, business, commerce, economics, finance, human resource management, industrial relations, management, marketing, or
• 3 year Diploma not in a related field + 1 year relevant organisational experience, or
• 2 year Diploma in a related field such as accounting, business, commerce, economics, finance, human resource management, industrial relations, management, marketing, + 2 years relevant organisational experience, or
• 2 year Diploma not in a related field + 3 years relevant organisational experience, or
• At least 5 years relevant organisational experience.

Scholarships

https://www.newcastle.edu.au/scholarships