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University of South Australia International Master of Business Administration Advertising and Brand Management (MBA)

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University of South Australia International Master of Business Administration Advertising and Brand Management (MBA)
Detailed Information
Business School/Provider University of South Australia
Duration 2 years full-time
4 years part-time
Course Code/CRICOS DMIN/097175G
Delivery Mode On campus & online
Commencements February, August
2021 Fees  $60,000 Domestic
$71,800 International

Course Overview

This two-year MBA provides professionals with the advanced knowledge and management skills for international business. It does not require previous work experience.

UniSA is home to the Ehrenberg-Bass Institute for Marketing Science, the world’s largest Institute for research into marketing. In your advertising and brand management specialisation you will learn from these leading scientists, who advise senior marketing executives from the world’s largest corporations. Specialist course options include:

  • e-Marketing
  • Advertising: Theory and Practice
  • Advertising: Planning and Buying Media
  • Brand Management
  • Advanced Marketing Analytics.

Are you an early-career professional looking to progress your career in an international business context?

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, global marketing, and managing across cultures – the knowledge you will need to accelerate your career as a business professional in an international context.

Study a curriculum informed by above world-class research in Business and Management1 at a business school ranked in the Top 1% worldwide2.

12018 Excellence in Research for Australia (ERA). 2UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020.

Course Structure

This degree comprises 16 courses and several electives. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including:

  • The global business environment
  • People leadership and performance
  • Economic principles for business
  • Issues in international trade

You will then move into your advertising and brand management specialisation, studying areas such as e-marketing, advanced marketing analytics, and planning and buying media. You will also complete your study with a capstone course in strategy and ethics.

Entry Requirements

Applicants are required to have one of the following:

  • A completed bachelor degree from a recognised higher education institution or equivalent; or
  • A completed graduate diploma from a recognised higher education institution; or
  • A completed graduate certificate from a recognised higher education institution.

Applicants who have:

  • Completed a bachelor degree in a business discipline; or
  • Completed a bachelor degree which includes a major in business, commerce, marketing or management; or
  • Completed a graduate certificate in a business discipline,

Are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full-time study or equivalent part-time study.

Accreditation

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level.

These dual accreditations demonstrate the high standards UniSA hold across all areas such as teaching, student learning and research, as well as their commitment of continually improving the quality of their programs.

Scholarships

http://i.unisa.edu.au/students/scholarships/

Price Range
$56,952.00 to $68,230.00
Features
International Student
Online
On-campus
Contact Information
North Terrace, South Australia 5000